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    Micro Franchises, a route of opportunities for entrepreneurs and msmes.


    SBNA Admin

    The Small Business Development Center of the Gulf of Fonseca has successfully tested micro franchises in the Gulf of Fonseca and the Dominican city of Santiago de los Caballeros in businesses led by women. 

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    The success of the food micro franchises implemented in the Gulf of Fonseca has served to generate changes in the labor and economic conditions of entrepreneurs in the city of Santiago de los Caballeros in the Dominican Republic. 
    The Missouri Technology Development Center for Small Enterprises (SBTDC of Missouri) has participated in the micro franchises initiative, as the entity responsible for the transfer of knowledge and certification of methodologies to a group of advisors of the SBDC of the Gulf of Fonseca, which was later replicated by them to the MSMEs Center of the ISA University, Dominican Republic. 

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    The most valuable experience was the methodology of productive chains and the creation of manuals for the development of micro franchises. We have been developing micro franchises for four years, we work with them to adapt the methodology to the dynamics that entrepreneurs have on how micro franchises can be managed,” said Ricardo Espinoza, director of the MSMEs Business Development Center of the Gulf of Fonseca.


    The results obtained include the creation of three micro franchises (Sus mandados, Primos en alquiler and Foodtrucks Kwali), three project profiles and the execution of a web seminar on the franchise model, as well as its legalization. It should be noted that the food truck model generated benefits for 30 people and generated at least 50 direct jobs. 

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    Spain We to are create working opportunities with four models in a park aimed where at they returning will be migrants located,” from Espinoza the United said. States and  Small Business Network of the Americas (SBNA) 


    FROM THE GULF TO THE CARIBBEAN 

    The success of the center-to-center partnership with the SBTDC of Missouri led the SBDC of the Gulf of Fonseca to replicate the micro franchise model in Santiago de los Caballeros, Dominican Republic. 
    This resulted in the strengthening of the skills and capacities of the SBDC of the ISA University in terms of value chain study methodologies and the franchising process to improve the supply and provision of these services to its clients, in order to create jobs and improve competitiveness among youth and women led business. 
    Specifically, in the franchise component, more than 60 food trucks and 22 restaurants were interested in franchising, of which 17 actively participated in different training sessions, to mention just one case. 
    In addition, because of the partnership with the SBTDC of Missouri, it has been possible to increase the levels of innovation, development and scaling of the micro franchises model, which represented a niche market that had not been explored. 
    For example, according to the director of the SBDC of the Gulf of Fonseca, a relationship to continue with the collaborative work with the ISA Center exists today, and at the same time, they are looking for the opportunity to present new proposals to other cooperating partners. 

     

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    It allowed us to work in a culture of change and innovation, and to start a dialogue with the entrepreneurial ecosystem to elevate the grant results to the National Service of Entrepreneurship (SENPRENDE), in order for this strategy to become a public policy,” said
    Espinoza.

    Customized Financial Products

    The FoodTrucks experiences have been positive. That is why this SBDC’s continue to accompany entrepreneurs and businesswomen to access financial products according to their profile, especially due to the barriers they face.

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